Business Reputation

How Do You Repair Your Business Reputation After a Disaster?

Serious disasters can have a dramatic negative effect on a company’s reputation. If you’ve recently emerged from a crisis, you’re probably dealing with a ton of negative media coverage. It doesn’t matter whether it’s due to a factory recall or the problematic behavior of one of your company’s top executives. You need to take action …

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Online reputation management tips

Everything You Need to Know About Online Reputation Management Firms

The internet is the cultural and business center of the modern world. Creating and maintaining a positive reputation is what makes companies successful. Even the best curated brands can suffer permanent damage from just a few poor reviews or negative comments on social media. You need to understand the stakes that are involved when it …

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company online reputation

Top Online Reputation Management Tools

In the age of social media and reviews, online reputation management is a reality. Negative feedback can have an immediate impact on your brand. Research has shown that 86 percent of the population will think twice about purchasing a service or product from a company that has negative reviews. This means you should be very …

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header How Your Online Statistics Can Affect Your Reputation

How Your Online Statistics Can Affect Your Reputation

Nowadays, businesses have to have two personas to keep up in today’s’ world. The two personas they have to keep up with are their online and real life identities. While a real life identity is easy to control, the identity which most practices struggle with is an online identity. In this time and age, online …

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Header: Create Surveys that Help Reputation Strategies

Create Surveys that Help Reputation Strategies

Creating a useful and effective customer survey is not an easy task, but it’s one of the quickest and easiest ways to receive a large amount of data from your customers, actionable data that you can then use to change your strategy when it comes to the service that you provide. While another favorite way …

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header A Single Photo Can Affect Your Reputation

A Single Photo Can Affect Your Reputation

“A picture is worth a thousand words…” This is a phrase we’ve heard hundreds of times in our lives. Unfortunately, a majority of the generation breaking ground into the battlefield for employment has ignored this piece of advice for too long, and they are now learning the consequences. Depending on the type of work you …

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Attract Talent With a Positive Employer Reputation header

Attract Talent With a Positive Employer Reputation

When you think of branding and defining your reputation online, your mind likely turns to the products that your company sells and the services that it offers. However, in order to or in the online world, you need to have strong employees. To attract strong employees, your employer brand must be positive. Before going on …

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The Hidden Benefits of Cause Marketing

The Hidden Benefits of Cause Marketing

Cause marketing occurs when a for-profit business works with a non-profit business to help each other. There are many successful cause marketing campaigns in the world. For example, throughout much of the central United States, 7-11 gives all of its soda fountain refill money to Meals on Wheels while Walmart routinely sells paper balloons and …

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Header: 5 Ways to Empower Your Brand

5 Ways to Empower Your Brand

Building and maintaining your reputation is a big part of building your brand. Many business owners feel helpless when it comes to dealing with negative online press or trying to change the public’s preconceived notions about their brand. The reality is that there are many simple yet effective things that anybody can do to empower …

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Header: How to Turn a Brand Crisis into a Reputation Win

How to Turn a Brand Crisis into a Reputation Win

In the landscape of a social-media-dominated Internet, even so much as an obscure Twitter user’s tweet calling out your brand can quickly blow up into an enormous uproar involving several thousand commenters publicly deriding your product or company. Any marketer promoting the brand in question could hardly end up in a less enviable and flustering …

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