Shakespeare once said, “What’s in a name?” The context was in the timeless play, “Romeo & Juliet” and it was meant to question why a name matters because it is the real character of a person that truly matters. However, as Shakespeare often did, he was trying to get his audience to think about this important question because “a name” was really synonymous with one’s reputation.
In the online world, there are sometimes no second chances to make a good first impression. That’s partly due to the huge web of information that is floating around on everyone today. It’s hard to escape it and maintain positive Google reputation.
For example, Google keeps an in-depth database on everyone including people who are not even frequent shoppers or browsers. Digital tracking devices including apps such as Google maps and GPS satellite applications allow tracking of locations from any point in the world.
Google Earth is a marvelous tool that runs Google Maps and helps pinpoint the exact location of anyone as long as they have their device turned on.
This, coupled with the tendency of most people to share their own data through Facebook and other means of connecting with people. They share their shopping history willingly when they find something they like. They share their political views and opinions. They even share what they are doing and where they are.
Law enforcement people would tell you this is a very unsafe thing to do. But people get something out of sharing with others. It’s a connection they can make online that allows them to stay in the comfort of their own home while having friends and connecting to people.
When Sharing Causes Problems
Most people go about their lives sharing information with friends and feeling secure in the idea that Facebook, Google, and all of the other social media or online tools they use will keep their data safe. But the truth is, the database is growing larger by the day with the personal information of users who frequent these sites and use the internet tools.
Some companies even share your data with third parties, government agencies, and local directories without your permission. For this reason, it is important to keep your sensitive information to yourself.
However, sometimes, the problem is also the cure. While Google warns people to be cautious about their Google accounts and to limit who they share information and locations with, they also state that you can help use Google Maps and other tools to your advantage through Google reputation repair.
Google itself helps you do this by providing links on its site to reputable reputation management services as well as offering tips on how to connect your audience to your business via Google Maps.
Providing valuable information that is relevant and timely to your business can help you build back a bad reputation and clean up your online report card. Maps can be used to help with this process by providing valuable information and locations as to where your business is located to bring in new people.
Steps to Getting Back Your Good Name
There are 3 basic steps in controlling and managing your reputation on Google.
1. Find a removal service that locates the negative information from the internet and removes it, cleaning up your reputation with viewers.
2. Replace the bad comments and information with fresh, relevant content that focuses on the positive aspects of you as a person and your business.
3. Use Google Maps to create events and that establish the location of your business for new and current customers.
Hiding bad comments or reviews is one part of the reputation management process. But it doesn’t stop there. You need to replace the bad information with good information that reflects positively on your brand. One bad action that you did 10 years ago shouldn’t keep new customers and visitors from coming to your site or doing business with you.
In general, potential customers don’t really care what you did 10 years ago, as long as it was not a serious crime. They just want to know they can trust you and that your products or services are beneficial to them.
Where to Go for Help
Google has a few tips on their website to help manage your online reputation. But if you really want to make a difference in your online reputation, you need the help of a professional online reputation management service like Brightpast.com.
They will never reveal that they helped you but they will improve your online Google reputation in record time. Visit them at https://brightpast.com to get started.