local business

search trends

Essential Local Search Trends You Must Be Aware Of

In recent years, the primary focus has been on search engine optimization (SEO). Currently, local search has taken on greater importance for companies and brands trying to gain a foothold in the digital marketplace. This is not a fad because users move from search to shop very quickly. Of the four in five consumers who …

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local business reviews

Facts About Online Local Business Reviews

Even though it is the digital age, word of mouth is still the primary driver of business reputation. Anyone with an internet-enabled device can talk about a company online or with other people who are not customers. Reviews are very important to local businesses because customers in the community will use them to influence their …

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