BRANDING

saving your brand name

When People Say Your Company Sucks

When Google Reviews Say You Suck As a business owner, it is frustrating to hire copywriters, invest in advertising and get advice from brand consultants that only results in a poor Google score. Despite your efforts toward market research, pay-per-click ads and search engine optimization, your company continues to elude greatness due to a single …

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Header: 5 Ways to Empower Your Brand

5 Ways to Empower Your Brand

Building and maintaining your reputation is a big part of building your brand. Many business owners feel helpless when it comes to dealing with negative online press or trying to change the public’s preconceived notions about their brand. The reality is that there are many simple yet effective things that anybody can do to empower …

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Header: How to Turn a Brand Crisis into a Reputation Win

How to Turn a Brand Crisis into a Reputation Win

In the landscape of a social-media-dominated Internet, even so much as an obscure Twitter user’s tweet calling out your brand can quickly blow up into an enormous uproar involving several thousand commenters publicly deriding your product or company. Any marketer promoting the brand in question could hardly end up in a less enviable and flustering …

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How To Make An Emotional Connection With Customers

Technology has allowed a whole new landscape of communication between businesses and the customers they serve, and customers have grown to appreciate the new level of intimacy they can achieve with their favorite brands. Building a strong connection with your customers is a great way to boost customer loyalty, which in turn boosts profits. The …

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Building Your Brand Through Reputation Management

Online reputation management isn’t just about knowing how to tweet or having a website. With digital strategies evolving, social media as a marketing medium on the rise, and the ever-increasing popularity of review sites such as Yelp, monitoring your online brand is important. What is Online Reputation Management? Online reputation management involves monitoring the publicity around …

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How To Use Social Media For Proactive Reputation Management

Consumers expect brands to actively use social media platforms such as Facebook, Twitter and Google+. You don’t have to have an account on every social media website, just the ones where your target audience is most likely to socialize. If your business does not have at least one social media account, you will miss what …

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Reputation Management for Executives: Engaging as a CEO

People are fundamentally social creatures. So, it is no surprise that people often think of companies and their CEOs as inseparable in their own minds. People associate Bill Gates with Microsoft, and they associate Steve Jobs with Apple. Neither one of those companies is still run by their extremely famous founders, yet people still think …

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The REAL Cost of a Bad Reputation

In the digital information age, it’s not incredibly difficult to find information on the Internet, and the majority of the public now turns to search engines and other online resources to make informed decisions about business practices, hiring potential candidates, and even their social circles. Ultimately, this is a tool that can do wondrous good, …

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10 Tips to Gain Positive Reviews for Your Business

It doesn’t take a top-level CEO to know that reviews can make or break a business. One thing that many business owners overlook is that it’s not just bad reviews that can be damaging to your reputation management efforts. A lack of reviews can also be damaging. Think about it — when you’re comparing a …

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